New Zealand and Australian brands and businesses
CASE STUDY 01 · EVENTS · COMMUNITY · CROSS-BORDER COMMERCE
Go China+
Building a Cross-border Commerce Platform at Scale
Stylecom did not simply organise an event.
We created a platform.
Go China+ brought together brands, business leaders, industry organisations, government-related stakeholders and Chinese-speaking consumers — a powerful demonstration of local influence and cross-border mobilisation capability.
THE SCALE
Scale That Could Be Seen — and Felt
Visitors
Livestream views
Figures are based on Stylecom’s historical Go China+ project records and showcase materials.
THE STORY
From an Event Idea to a Cross-border Commerce Platform
Go China+ was developed by Stylecom as more than a traditional expo.
The objective was to create a physical and digital meeting point between New Zealand and Australian brands, Chinese-speaking consumers, business leaders and cross-border commerce opportunities.
Across multiple editions, the platform combined exhibitions, business forums, consumer experiences, livestreaming, VIP engagement, China connections and high-level networking.
This required Stylecom to act not only as a marketing agency, but as platform creator, organiser, relationship builder, content producer and market connector.
STYLECOM’S ROLE
Platform creator, organiser and market connector.
Platform Creation
Created and developed Go China+ as a proprietary cross-border commerce platform.
Brand & Partner Mobilisation
Mobilised brands, business partners, industry organisations and commercial stakeholders across New Zealand and Australia.
Event Strategy & Production
Led event concept, programming, exhibition experience, venue coordination and end-to-end execution.
Government & Industry Engagement
Built engagement with government-related and industry stakeholders to strengthen the platform’s credibility and business relevance.
China Connection
Integrated live connections and cross-border communication with China, extending the event beyond a purely local experience.
Consumer & Business Engagement
Designed the platform to serve both B2C consumer engagement and B2B commercial networking.
SEE GO CHINA+ IN ACTION
Watch the Go China+ Highlights
A platform built in New Zealand to connect brands, business leaders, industry partners and Chinese-speaking consumers at scale.
EVENT HIGHLIGHTS
A platform experienced in person — and beyond the venue.
ONE PLATFORM
One Platform, Multiple Layers of Engagement
- 01
Exhibition
Brands and products presented directly to consumers and partners.
- 02
Business Forum
Industry knowledge, cross-border strategy and commercial discussion.
- 03
B2B Networking
Direct connections between businesses, partners and potential channels.
- 04
Consumer Engagement
High-volume interaction with local Chinese-speaking families and audiences.
- 05
Livestreaming
Digital distribution extended the event beyond the physical venue.
- 06
VIP & Gala
Higher-value networking and relationship building.
EVENT HISTORY
A Platform Built Over Time
- 2016
Early cross-border commerce event development
- 2017
New Zealand China E-commerce Conference
- 2018
Cross-border trade and investment connections continued to develop
- 2021
Go China+ Omni-Channel S2 Expo
MORE THAN EVENT MANAGEMENT
Proof of Local Influence
Many agencies can execute an event after the audience, partners and brief already exist. Go China+ demonstrates something different.
Stylecom was able to create the platform, mobilise the ecosystem, attract brands and audiences, coordinate stakeholders and turn cross-border relationships into a physical and digital experience.
That capability matters because successful market growth often depends on more than advertising. It depends on who can bring the market together.
RELATED STYLECOM CAPABILITIES
Communities, events and cross-border commercial connection.
- Events & Activations
- Local Chinese Community Marketing
- Cross-border Marketing
- B2B Market Connection
MOBILISE A MARKET
Need to Mobilise a Market — Not Just Run a Campaign?
Stylecom helps brands build meaningful market presence through communities, events, partnerships and cross-border commercial connections.