Phase 1 — Market and product focus
- Select 1–3 priority products
- Competitor and pricing review
- Initial audience definition
- China value proposition
Validate02
中国市场验证计划
China Entry Sprint
A focused 6–8 week market-validation programme designed to test a brand’s China proposition, content direction and channel potential before full-scale market entry.
Test products, positioning, content and channels before a full-scale China launch.
PRODUCT OVERVIEW
A defined programme for a clear next decision.
Test products, positioning, content and channels before a full-scale China launch.
- Primary outcome
- Market evidence and entry roadmap
- Stage
- Validate
WHO IT IS FOR
Designed for a specific market decision.
Best suited to
- Brands that have completed or are ready to complete a market-readiness assessment
- Brands planning to enter China without committing immediately to a large-scale launch
- Businesses needing to validate products, pricing, content or channels
- Brands requiring evidence for management, boards or investors
- Businesses with an internal project owner and an initial testing budget
PROBLEMS WE SOLVE
Questions this programme is built to answer.
- 01
Which products should we test first?
- 02
Which brand message will resonate?
- 03
Will Chinese consumers understand our brand story?
- 04
Which channel should we prioritise?
- 05
How can we test China with controlled investment?
- 06
Should we proceed, adjust or pause?
WHAT’S INCLUDED
A clear scope from evidence to action.
Phase 2 — Brand localisation
- Chinese brand messaging
- Product benefit adaptation
- Content information framework
- Consumer FAQ
- Initial visual and copy direction
Phase 3 — Validation
Possible activities include:
- Consumer interviews
- Social content testing
- Xiaohongshu testing
- Short-video concept testing
- Creator feedback
- Channel interviews
- Distributor feedback
- Pricing tests
- Private-community feedback
Phase 4 — Review and roadmap
- Feedback analysis
- Product priorities
- Channel recommendation
- Investment recommendation
- Next-stage plan
China Entry Sprint
Apply for a China Entry SprintDiscuss fit, scope and the evidence your team needs before applying.
DELIVERABLES
Tangible outputs for the next decision.
- 01China market-validation strategy
- 02Priority products and audience definition
- 03Localised messaging framework
- 043–5 campaign or content concepts
- 05Consumer, creator or channel feedback
- 06Validation-results analysis
- 07Go / Adjust / Pause recommendation
- 086–12 month China market-entry roadmap
- 09Final strategy presentation
TIMELINE
Delivery window
Standard programme: 6–8 weeks
Projects involving samples, creators or physical testing: 8–12 weeks
PRICING
Programmes from AUD 18,000
Media spend, creator fees, samples, travel and third-party costs are quoted separately.
Final pricing depends on project scope, target markets, deliverables and third-party costs.
Unless expressly included, these costs are excluded
- Media spend
- Creator fees
- Product samples
- International travel
- Venue hire
- Retail listing fees
- Legal advice
- Regulatory registration
- Tax advice
- Logistics and fulfilment
- Third-party software or technology costs
ELIGIBILITY
What your team should have ready.
- Completed or willing to complete a readiness assessment
- 1–3 priority products available
- Product samples available
- Stable supply capability
- Internal decision-maker assigned
- Timely project feedback
- Independent validation budget
- Willingness to accept a pause recommendation
APPLY FOR THIS PROGRAMME
Apply for a China Entry Sprint
Tell us about your brand, target market, timing and current priorities.