Pre-production
- Campaign objective
- Creator and brand briefing
- Story direction
- Itinerary planning
- Location assessment
- Risk planning
Activate05
澳新原产地溯源直播项目
Source-Trace Live Campaign
An end-to-end source-tracing campaign connecting creators, brands and audiences with authentic Australian and New Zealand origins through livestreaming and social content.
Turn authentic Australian and New Zealand origins into livestream and social content.
PRODUCT OVERVIEW
A defined programme for a clear next decision.
Turn authentic Australian and New Zealand origins into livestream and social content.
- Primary outcome
- Origin-based livestream and reusable content assets
- Stage
- Activate
WHO IT IS FOR
Designed for a specific market decision.
Best suited to
- Australian and New Zealand brands selling into China
- Food, nutrition, beauty and lifestyle brands
- Douyin, Tmall, JD or private-commerce brands
- Creators, MCNs and livestream agencies
- Platforms requiring overseas production
- Wineries, farms, factories, laboratories and brand headquarters
PROBLEMS WE SOLVE
Questions this programme is built to answer.
- 01
Who will coordinate the local programme?
- 02
How can an origin visit become commercially effective content?
- 03
Who will manage location, technology and production?
- 04
How will brands, creators and platforms be coordinated?
- 05
How can we maintain accuracy, compliance and quality?
- 06
How can the campaign create reusable short-form content?
WHAT’S INCLUDED
A clear scope from evidence to action.
Local coordination
- Factory, farm, winery or head-office coordination
- Transport and accommodation
- Translation
- Permissions
- Equipment and connectivity
- Local crew
Production and livestreaming
- Livestream structure
- Script and content prompts
- Set and scene planning
- On-site direction
- Filming
- Lighting and audio
- Technical support
- Quality control
Project management
- Brand coordination
- Creator and MCN coordination
- Platform coordination
- Supplier management
- Schedule management
- On-site issue management
Post-campaign content
- Livestream highlights
- Short-form footage
- Photography
- Content organisation
- Distribution recommendations
- Campaign review
Source-Trace Live Campaign
Plan a Source-Trace CampaignDiscuss fit, scope and the evidence your team needs before applying.
DELIVERABLES
Tangible outputs for the next decision.
- 01Campaign strategy
- 02Itinerary and execution manual
- 03Location and supplier coordination
- 04Livestream script and run sheet
- 05On-site production and technical support
- 06Brand, creator and platform coordination
- 07Raw footage or agreed edited assets
- 08Livestream highlights and short-form content, depending on package
- 09Campaign summary and distribution recommendations
TIMELINE
Delivery window
Preparation: 4–8 weeks
On-site execution: 1–5 days
Large or multi-location projects: 8–12 weeks preparation
PRICING
Custom campaign pricing — typical campaigns from AUD 25,000
Creator fees, international travel and major venue costs are excluded.
Final pricing depends on project scope, target markets, deliverables and third-party costs.
Unless expressly included, these costs are excluded
- Media spend
- Creator fees
- Product samples
- International travel
- Venue hire
- Retail listing fees
- Legal advice
- Regulatory registration
- Tax advice
- Logistics and fulfilment
- Third-party software or technology costs
ELIGIBILITY
What your team should have ready.
- Clear campaign objective
- Confirmed brand, platform or creator
- Minimum four weeks’ lead time
- Access to location and relevant personnel
- Accurate product and supply-chain information
- Clear responsibilities among parties
- Compliance with insurance, safety and site requirements
- Creator commercial fees excluded unless agreed
APPLY FOR THIS PROGRAMME
Plan a Source-Trace Campaign
Tell us about your brand, target market, timing and current priorities.